European manufacturers expanding within Europe
Iberian manufacturers growing into DACH, Central Europe or the Nordics. DACH manufacturers into Iberia. Central and Eastern European manufacturers extending their European coverage.
Medical devices · Europe
A hands-on execution consultancy for European market entry.
For medical device manufacturers with CE-marked products who want distribution and commercial growth in Europe. We decide with you where to compete, find and qualify the right partners, and build the business until it runs — and we lead the conversations ourselves, not just write the report.
Talk to us ↗ How we workMeet us at MEDICA 2026, Düsseldorf — 17 November
What We Are
A consultancy.
Not an agent, not an importer.
In the same way you engage a regulatory consultant for your CE marking, you engage BULLOK Medical for the commercial side of Europe: the commercial strategy, the partner search and qualification, the negotiations, the launch. Professional work with defined deliverables, delivered by the two founders.
You pay for the work. Success participation complements the fee — it does not replace it. We do not buy or import products, hold stock or invoice hospitals; the manufacturer keeps its supply, quality and regulatory obligations and we carry the commercial development.
Professional Commitment. Shared Commercial Success.
Who We Help
Four kinds of manufacturer.
One objective: European business.
Manufacturers with market-ready, CE-marked products, reliable supply and a clear European growth objective.
US manufacturers entering Europe
Commercially relevant devices with the regulatory basics in place, evaluating or expanding their European commercialisation without building a European organisation first.
Asian and Turkish manufacturers
Building European distributor relationships, strategic customers and OEM business from a credible, experienced European base.
OEM and private-label partnerships
Manufacturers seeking European OEM customers, private-label partners or kit-packer business — a longer cycle, a higher value.
What We Do
Five service areas.
Every assignment with a defined scope.
Clear deliverables, monthly reporting, hands-on delivery by the founders.
Commercial strategy
Prioritise your European markets. Go / no-go per country: channel structure, tenders, reimbursement, competition and pricing corridor. A launch plan with timeline, responsibilities and budget.
Distributor development
Define the partner profile, build the long list, qualify and shortlist. Lead introductions, commercial discussions, negotiation and onboarding support.
Activate your existing distribution
Review coverage, identify commercial gaps, prioritise products and territories, re-engage selected partners and develop account opportunities.
Strategic accounts, OEM & private label
Identify OEM customers, kit-packers and purchasing groups. Qualify, develop the partnership and support the commercially relevant negotiations.
Flexible commercial execution
Market launches, new geographies, temporary senior commercial capacity and focused business development projects.
How We Work
Three phases.
Start with one, extend when the results justify it.
You pay for professional work with defined deliverables. Success participation complements the fee — it does not replace it.
Market Entry Assessment
Fixed project fee · 3–4 weeks
- Market prioritisation across your target regions
- Go / no-go per country: channels, tenders, reimbursement, competition, pricing corridor
- Scored partner shortlist — distributors or OEM customers
- Launch plan with timeline, responsibilities and budget
Qualify & Engage
Monthly retainer per market · 3-month assignment
- Partner outreach, qualification and introductions
- Meeting preparation, participation and follow-up
- Negotiation support: terms, exclusivity, targets
- Monthly pipeline report — you see every conversation
Develop & Grow
Success participation · agreed separately
- Partner onboarding and first-sales support
- Account development with the selected partners
- Commission only on realised sales in the markets we opened together
- On top of the fee — never instead of it
What you receive
- A written market assessment and a scored partner shortlist — you own them
- Two founders working your case directly — no junior team, no call centre
- Partner introductions, meetings and negotiation support — we are in the room
- Clear scope per market, monthly reporting — start with one country and extend
How we invoice
- Market Entry Assessment: a fixed project fee, agreed before we start
- Qualify & Engage: a monthly retainer per market, 3-month assignment
- Develop & Grow: success participation on realised sales, agreed separately
- First conversations are free; invoicing starts when we actively develop your opportunities
We are not a commission-only partner. Success participation complements the fee — it never replaces it.
Where we are strong
Products
Hospital consumables: operating room, gowns, drapes and procedure packs; wound care and NPWT; respiratory, anaesthesia and infusion disposables; catheters, cannulas, electrodes, gloves.
Regions
Germany, Austria and Switzerland. Spain and Portugal. Poland and Central & Eastern Europe. Nordic and Baltic markets. Selected Mediterranean markets.
Commercial models
Distribution partners by country. OEM and private label. Kit-packers and procedure-pack companies. Strategic accounts, purchasing groups and tender-driven hospital markets.
Founders
Two founders.
Direct involvement.
Complementary European expertise in medical device commercialisation — distributor networks, strategic accounts, OEM and private label. Both founders work your case directly.
Oliver Schuster
Founder & Managing Director · Barcelona
International medical device executive with around twenty years at Paul Hartmann and Medline. At Paul Hartmann he built European sales teams and led the international marketing of advanced wound care and negative pressure wound therapy.
At Medline, as Sales & Marketing Director CEE & Nordics, he opened 21 markets, established four subsidiaries and grew the business from €8M to €40M in five years — through distributors, direct sales and strategic accounts. MBA University of St. Gallen (HSG), IESE Leadership Development Program.
oliver.schuster@bullokmedical.com+34 653 170 007
Contact Oliver ↗
Tim Biersa
Founder · Germany
More than twenty years in medical technology: European business development, OEM and private label, and complex B2B commercialisation across DACH and Europe.
Responsible for substantial European OEM and third-party business, working with manufacturers and procedure-pack companies on requirements, sourcing, commercialisation and rollout. Degree in Medical Engineering, MBA Health & Social Economy.
tim.biersa@bullokmedical.com+49 152 53396303
Contact Tim ↗
Contact
Let's discuss
your European growth.
Tell us about your portfolio, your current distribution and your European growth priorities. A first conversation is always free — paid work starts when we actively develop your opportunities.
Meet us at MEDICA 2026 in Düsseldorf on Tuesday 17 November, or by video call at a time that suits you.
Speak with Oliver ↗ Speak with Tim ↗